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⁠How does TIKKE platform work

The TIKKE platform provides a versatile solution that connects businesses and consumers by promoting sustainable, personalized communication, seamless payment processes, and efficient e-commerce features.

These case studies demonstrate how a company uses TIKKE to conduct eco-friendly advertising campaigns, implement CO2 reduction programs, improve customer loyalty, and streamline e-commerce operations to offer a seamless and sustainable shopping experience.

Example - Swiss Coiffure’s Sustainable Business Transformation Initiative

Provider: SWISS Coiffure Distributions GmbH

SWISS Coiffure Distributions GmbH (hereafter referred to as SWISS Coiffure), a medium-sized company offering eco-friendly products, aims to increase its market presence and reach environmentally conscious consumers. The company is looking for an affordable solution to improve its digital marketing strategies, promote sustainability initiatives, build stronger connections with its target audience, and expand its product reach to a wider customer base. By tapping into a larger pool of eco-conscious consumers, SWISS Coiffure aims to enhance its visibility and drive sustainable growth.

Customer: Anna, an environmentally conscious shopper

Anna, a consumer who places great importance on sustainability in her daily life, frequently seeks out more eco-friendly products and platforms but finds it difficult to locate providers offering truly green options. She is looking for a platform that simplifies her search while rewarding her environmentally conscious decisions.

Problem: Limited reach and engagement

SWISS Coiffure faces the challenge of effectively reaching its target audience and lacks an efficient platform for digital communication and marketing. The company has relied on traditional advertising channels, which have proven ineffective when it comes to reaching consumers like Anna, who are looking for personalized, eco-friendly product recommendations. Additionally, the company lacks the infrastructure to promote its sustainability efforts in a way that resonates with customers.

How it works:

  • Setting up on the TIKKE platform and integration: SWISS Coiffure sets up its profile on the TIKKE platform, which functions as a multi-vendor e-commerce marketplace. SWISS Coiffure is seamlessly integrated as a provider. By signing up with TIKKE, SWISS Coiffure can upload its products, set up personalized advertising campaigns, and participate in CO2 reduction programs. The integration process is smooth, allowing the provider to quickly become part of a platform that connects both businesses and consumers.
  • Personalized advertising and targeting: Using TIKKE's data-driven analytics tools, SWISS Coiffure creates targeted advertising campaigns to reach consumers like Anna. By leveraging buying behavior, search history, and user preferences collected through the platform, SWISS Coiffure ensures that their eco-friendly products are presented to the right audience. The platform allows for dynamic, personalized content that ensures the ads reach eco-conscious consumers who are likely to engage and convert.
  • Participation in CO2 reduction programs: SWISS Coiffure participates in TIKKE’s CO2 reduction programs, providing an additional incentive for consumers to purchase their products. Anna collects CO2 points with every purchase, which she can later redeem for sustainable products or eco-friendly rewards. This feature not only reinforces SWISS Coiffure’s commitment to sustainability but also encourages repeat purchases from customers who value these rewards, strengthening the company’s green credibility.
  • Customer interaction and feedback: The TIKKE platform enables continuous communication between SWISS Coiffure and its customers. Anna can leave reviews, provide feedback, and interact directly with the provider. This direct communication builds trust and allows the provider to adjust its offerings to customer preferences. Regular updates on Anna’s CO2 points and personalized product suggestions further enhance the customer experience.
  • Analytics and optimization: TIKKE continuously tracks the performance of SWISS Coiffure's advertising campaigns and customer interactions. Using the platform’s analytics tools, SWISS Coiffure can monitor engagement rates, customer behavior, and conversion data. The provider uses these insights to optimize future marketing campaigns, refine product offerings, and improve digital communication strategies. This data-driven approach ensures that SWISS Coiffure stays flexible and responsive to customer needs while maximizing marketing effectiveness.
  • Result: Successful campaigns and increased customer loyalty: By using TIKKE, SWISS Coiffure successfully expands its reach and visibility with eco-conscious consumers like Anna. The personalized, targeted advertising campaigns result in higher conversion rates, while the CO2 reduction program strengthens customer loyalty. Anna becomes a loyal customer, motivated by the eco-friendly incentives and the seamless shopping experience. SWISS Coiffure not only sees an increase in sales but also improved brand awareness as a trusted, sustainable provider.

Summary of TIKKE Platform Benefits for SWISS Coiffure Distributions GmbH

✓ Targeted, data-driven advertising that reaches eco-conscious customers through personalized, preference-based campaigns.

✓ Reward systems to encourage sustainable consumer behavior.

✓ Real-time data analytics to dynamically optimize marketing strategies and improve campaign performanceg.

✓ Direct communication and feedback between businesses and customers to foster engagement and long-term loyalty.

Example - The Jungfrau Railway’s Sustainable Ski Pass Initiative

Provider: Jungfraubahn AG

Jungfraubahn AG operates the famous Jungfrau Railway, a renowned railway that transports thousands of visitors to the famous Jungfraujoch, providing breathtaking views and access to popular ski areas in the Swiss Alps. For decades, the company has been an integral part of the region's tourism industry, ensuring safe and reliable transportation for skiers and outdoor enthusiasts. With growing environmental awareness, Jungfraubahn AG is committed to reducing its environmental impact and offering eco-conscious options to its customers.

Customer: Peter, an environmentally conscious ski enthusiast

Peter, an avid skier, regularly visits Jungfraujoch for ski tours. However, he is increasingly concerned about the environmental impact of skiing, knowing how energy-intensive the sport is. He is looking for ways to enjoy his favorite winter activity while reducing his ecological footprint.

Problem: The environmental impact of skiing

Skiing comes with high environmental costs. The infrastructure required for operating ski resorts, such as ski lifts, snow guns, and other services, requires a large amount of energy. In Switzerland, the ski industry consumes around 183 gigawatt-hours (GWh) of electricity annually, which is equivalent to the energy consumption of 30,000 to 40,000 households. This significant energy consumption contributes to the CO2 footprint of skiing. For skiers like Peter, who care about sustainability, this presents a dilemma: How can one continue to enjoy skiing while minimizing its environmental impact?

How it works:

  • Introduction of the sustainable ski pass: To address these concerns, Jungfraubahn AG, in collaboration with OLDFUTURE AG and the TIKKE platform, introduces the “eco-friendly” ski pass. This pass is slightly more expensive than the regular ski pass, and the extra funds go towards OLDFUTURE AG’s tree-planting initiative. Peter and other skiers can help plant trees and reduce the environmental impact of skiing by purchasing this eco-friendly pass.
  • Personalized advertising for the eco-friendly ski pass: Using TIKKE’s personalized advertising features, Jungfraubahn AG targets skiers like Peter who are concerned about the environmental impact of their activities. Using data-driven insights, the platform promotes the eco-friendly ski pass and highlights how a small price increase funds tree-planting initiatives managed by OLDFUTURE AG. These campaigns directly address skiers like Peter and encourage them to opt for a more sustainable option without having to give up their favorite activity.
  • Tree planting and carbon offset program: For every eco-friendly ski pass purchased, OLDFUTURE AG plants trees on behalf of the customer, making a significant contribution to offsetting the carbon emissions caused by skiing. This initiative plays a key role in reducing the environmental impact of skiing by contributing to reforestation. For Peter, this means that his purchase not only supports his passion for skiing but also actively contributes to reducing environmental harm.
  • Customer interaction and feedback: Through the TIKKE platform, Jungfraubahn AG interacts with customers like Peter and informs them about the environmental impact of their purchase. This interaction helps build trust and loyalty, as Peter appreciates the transparency and feels that his contribution makes a difference. The platform also promotes feedback and allows Jungfraubahn AG to improve and adjust the eco-friendly ski pass initiative over time.
  • Result: Sustainable skiing enjoyment: Thanks to the eco-friendly ski pass, Peter can now enjoy skiing with a clearer conscience. By paying a slightly higher price, he actively contributes to OLDFUTURE AG’s tree-planting actions, helping to reduce the environmental impact of skiing. This initiative strengthens customer loyalty by offering skiers like Peter a way to enjoy their favorite sport while doing something for the environment. Jungfraubahn AG, in turn, enhances its reputation as a sustainable company in the tourism industry.

Summary of TIKKE Platform Benefits for Jungfraubahn AG

✓ Targeted, data-driven advertising to reach eco-conscious skiers through personalized campaigns.

✓ Incentives for tree planting, encouraging customers to choose eco-friendly options and support sustainability efforts.

✓ Seamless integration of sustainability initiatives, enabling skiers to contribute to environmental protection without compromising their experience.

✓ Customer engagement and feedback through the TIKKE platform to promote stronger interaction and loyalty.

✓ Scalable solution for promoting sustainable tourism, providing long-term benefits for both the environment and the company.